UNDEROATH "BLIND OBEDIENCE" TOUR MERCH COLLAB
UNDEROATH "BLIND OBEDIENCE" TOUR MERCH COLLAB
UNDEROATH "BLIND OBEDIENCE" TOUR MERCH COLLAB
Client
(unofficial)
Year
2023
Category
Apparel Graphics
Research
Research
The research for the redesign of Underoath's spring tour merchandise involved several key aspects to ensure the project's success. Initially, an in-depth analysis of the current landscape of tour merchandising was conducted, focusing on the dominance of headliner-driven sales and the lack of representation for supporting acts. This provided valuable context for understanding the need for a collaborative approach to merchandise design. Next, research was conducted into the participating bands of the tour lineup, including their visual identities, fan bases, and existing merchandising strategies. This involved studying previous tour merchandise designs, branding elements, and fan engagement tactics to identify common themes and preferences. Additionally, market research was undertaken to explore trends in fan preferences and purchasing behaviors related to tour merchandise. This included surveys, interviews, and social media analysis to gather insights into what fans value in tour merch and what customization options would be most appealing.
The research for the redesign of Underoath's spring tour merchandise involved several key aspects to ensure the project's success. Initially, an in-depth analysis of the current landscape of tour merchandising was conducted, focusing on the dominance of headliner-driven sales and the lack of representation for supporting acts. This provided valuable context for understanding the need for a collaborative approach to merchandise design. Next, research was conducted into the participating bands of the tour lineup, including their visual identities, fan bases, and existing merchandising strategies. This involved studying previous tour merchandise designs, branding elements, and fan engagement tactics to identify common themes and preferences. Additionally, market research was undertaken to explore trends in fan preferences and purchasing behaviors related to tour merchandise. This included surveys, interviews, and social media analysis to gather insights into what fans value in tour merch and what customization options would be most appealing.
Research
The research for the redesign of Underoath's spring tour merchandise involved several key aspects to ensure the project's success. Initially, an in-depth analysis of the current landscape of tour merchandising was conducted, focusing on the dominance of headliner-driven sales and the lack of representation for supporting acts. This provided valuable context for understanding the need for a collaborative approach to merchandise design. Next, research was conducted into the participating bands of the tour lineup, including their visual identities, fan bases, and existing merchandising strategies. This involved studying previous tour merchandise designs, branding elements, and fan engagement tactics to identify common themes and preferences. Additionally, market research was undertaken to explore trends in fan preferences and purchasing behaviors related to tour merchandise. This included surveys, interviews, and social media analysis to gather insights into what fans value in tour merch and what customization options would be most appealing.
Design
Design
The design features an eye in the center, that is in reference to Underoath's tour title, along with the tour name, as well as the tour information. A bold floral image is showcased on one sleeve which symbolizes the band while the other sleeve had a bands name. The shirt is to be a collaborative design by all the bands on the tour with a customization option, that being the sleeves, to the supporting act and headliner.
The design features an eye in the center, that is in reference to Underoath's tour title, along with the tour name, as well as the tour information. A bold floral image is showcased on one sleeve which symbolizes the band while the other sleeve had a bands name. The shirt is to be a collaborative design by all the bands on the tour with a customization option, that being the sleeves, to the supporting act and headliner.
Design
The design features an eye in the center, that is in reference to Underoath's tour title, along with the tour name, as well as the tour information. A bold floral image is showcased on one sleeve which symbolizes the band while the other sleeve had a bands name. The shirt is to be a collaborative design by all the bands on the tour with a customization option, that being the sleeves, to the supporting act and headliner.
Development
Development
The development of the redesign project for Underoath's spring tour merchandise began with the concept of creating a collaborative design that represented all the bands performing on the tour.
Research was conducted into the tour lineup to understand the visual identities and branding of each participating band.
The design process involved brainstorming sessions to generate ideas for the collaborative artwork and customization options. Sketches and digital mock-ups were created to visualize different design concepts and variations, ensuring that each band's aesthetic was appropriately represented. Attention was given to details such as color schemes, typography, and imagery to ensure consistency across all variations of the merchandise.
The development of the redesign project for Underoath's spring tour merchandise began with the concept of creating a collaborative design that represented all the bands performing on the tour.
Research was conducted into the tour lineup to understand the visual identities and branding of each participating band.
The design process involved brainstorming sessions to generate ideas for the collaborative artwork and customization options. Sketches and digital mock-ups were created to visualize different design concepts and variations, ensuring that each band's aesthetic was appropriately represented. Attention was given to details such as color schemes, typography, and imagery to ensure consistency across all variations of the merchandise.
Development
The development of the redesign project for Underoath's spring tour merchandise began with the concept of creating a collaborative design that represented all the bands performing on the tour.
Research was conducted into the tour lineup to understand the visual identities and branding of each participating band.
The design process involved brainstorming sessions to generate ideas for the collaborative artwork and customization options. Sketches and digital mock-ups were created to visualize different design concepts and variations, ensuring that each band's aesthetic was appropriately represented. Attention was given to details such as color schemes, typography, and imagery to ensure consistency across all variations of the merchandise.
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